We’re a Swedish company and have been for 100 years, this way of thinking influences everything we do and every product we make. It helps drive us to create intuitive products, designed with people in mind.
To give you the tools to make great tasting food, to keep your clothes looking newer for longer and to enrich your home life. It is about Swedish thinking for better living.
To celebrate 100 years our ambassadors came together for the party of all parties. There was cake and singing.
Joining in the centenary festivities was Swedish born interior designer, Anna-Carin McNamara (ANNA CARIN design), fashion designer turned cook and entertaining expert, Stephanie Conley (author of At Home with The Hostess), James Viles (Chef & owner, Biota + BARN, NSW), Massimo Mele (Food Director, Grain of the Silo, TAS), Scott Bridger (Executive Chef, Bib & Tucker + May & Larder, WA) and Richard Ousby (Stokehouse Group, QLD).